If Your Target Audience Includes Adults 45+, Read This!

In a world full of fast-moving ads, crowded social feeds, and constant noise, it can be hard for local businesses to find meaningful ways to truly connect with their community-especially if your target audience includes adults 45+!

At The Brainerd Center, we believe connection should feel a little different—more personal, more trusted, and more rooted in real relationships.

That’s exactly what makes advertising with us so unique.

It’s More Than Advertising—It’s Community

The Center has been a part of the Brainerd Lakes Area since 1979. Every day, our doors open to individuals who come not just for activities and programs, but for connection, friendship, and a sense of belonging.

Our members are active, engaged, and deeply invested in this community. They attend events, participate in programs, and support the businesses that support The Center.

When your business is featured in our newsletter, you’re not just placing an ad—you’re becoming part of something meaningful that matters to Brainerd seniors.

A Direct Line to an Engaged Audience

Each month, our magazine-quality newsletter is mailed to over 1,400 households throughout the Brainerd Lakes Area.

These aren’t casual readers.
They’re individuals who:

• Look forward to receiving the newsletter
• Actively participate in local events
• Make intentional decisions about where they shop, dine, and do business

Your message lands directly in their homes—no scrolling required.

Extended Reach Beyond the Mailbox

Our reach doesn’t stop at print.

The newsletter is also:

• Featured on our website
• Shared across our Facebook page, which has over 3,400+ followers
• Seen by a broader audience with an estimated reach of 12,000 people

This gives your business multiple touchpoints and increased visibility across platforms—while still maintaining that trusted, local feel.

Built on Trust

Two of the most valuable things The Center offers are trust and experience. Together, The Center’s core team brings more than 85 years of combined business knowledge and expertise.

For decades, we’ve built strong relationships with our members and the community. That trust carries over to the businesses we highlight. When members see your business in our newsletter, it’s not just an ad—it’s a quiet endorsement.

And that matters.

A Smart, Affordable Way to Stay Visible

Advertising with The Brainerd Center is:

• Cost-effective
• Community-driven
• Relationship-focused

It’s a great option for businesses that want to stay top-of-mind with a loyal, local audience—without feeling like just another ad in the mix.

Be Part of Something Bigger

At the end of the day, this is about more than marketing.

It’s about supporting a nonprofit that provides opportunities for active aging, social connection, wellness, and lifelong learning right here in our community.

When you advertise with The Center, you’re helping us continue that mission—and we’re helping connect you with the people who care about it most.

Let’s Connect

If you’ve been looking for a way to increase your visibility with Brainerd seniors while staying rooted in community, we’d love to talk with you.

👉 Reach out today to learn more about our newsletter advertising options, pricing, and upcoming availability.
📞 Call us at 218-829-9345 or email Becky at Becky@thebrainerdcenter.com
📍 Or stop by The Center at 803 Kingwood Street in Brainerd

Let’s grow something meaningful—together.